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ENTREPRENEURSHIP III:

MARKETING ISSUES IN STARTING A BUSINESS

“It's Not Easy Being Green — Laying the Right Foundation for Your Business to Succeed”

Thursday, June 10^th

The Brattle Group, 44 Brattle Street, Cambridge, MA

Time:  4:00 pm (networking), 4:30 pm speakers

Cost:    Free

When it comes to energy and the environment, it's still the Wild West. Energy prices change daily; economic incentives vary not just by country or by state, but from locale to locale; new efficiency and safety regulations are continuing to come online; third-party payers are constantly changing their reimbursement policies.

As an entrepreneur, your challenge is achieving rapid market adoption so that you can begin to generate revenues before you burn through all your cash. The question is how can you plan for success when everything around you is in constant flux? 

Speakers:

Rochelle Seltzer, President of Seltzer

Seltzer builds strategically-focused, powerful design solutions and brand systems for professional services firms, businesses with an environmental focus, and healthcare organizations.

Barbara Bix, Managing Principal of BB Marketing Plus

Barbara is a strategic marketing consultant and consults with professional service and technology solutions providers, including several companies involved in the environmental and energy industries.

Kathleen E. Murphy, Marketing Communications and Channel Marketing Consultant

Kathy offers proven “out-of-the-box” approaches and methodologies for companies who want to get noticed in their respective industry. Formerly with Staples, Hitachi, American Power Conversion, EMC and several small start-up companies.

Please join us to discuss steps you can take to anticipate and address some of the obstacles that you may encounter on your path to revenue and profitability. During this session we can discuss issues such as:

<!--[if !supportLists]-->·        <!--[endif]-->How to persuade and entice funding sources, distribution partners, and eventually the customers you'll need to ensure success

<!--[if !supportLists]-->·        <!--[endif]-->Steps you can take to alleviate the concerns of partners, so they'll take a risk on your promising but unknown company

<!--[if !supportLists]-->·        <!--[endif]-->How to determine who to target when both the market — and your competition — are still evolving

<!--[if !supportLists]-->·        <!--[endif]-->How to establish your brand early and capitalize on new social media opportunities

<!--[if !supportLists]-->·        <!--[endif]-->Forecasting profitability in a volatile market where both costs and revenues shift with economic and social policy

<!--[if !supportLists]-->·        <!--[endif]-->The kinds of marketing programs you'll need to devise to influence decision makers and inspire recommendations from the experts to whom they turn for advice

<!--[if !supportLists]-->·        <!--[endif]-->Go-to-market considerations — pros and cons of a direct versus channel sales model and discussing how the two can coexist

<!--[if !supportLists]-->·        <!--[endif]-->Determining your exit strategy

Let's learn from each other. Please come prepared to discuss what's worked for you and what you would do differently if you knew then what you know now. Or, if you have specific questions or concerns, please email them to Rochelle Seltzer (rs@seltzerdesign.com) in advance, so that we can focus on the issues that matter most to you.

RSVP by Tuesday, June 8 to debra.paolo@brattle.com.