Green Your Marketing Workshop!
June 17th, 2010
Cambridge City Hall Annex
Time: at 8:30–9:30AM
Sponsored by Sustainable Business Leadership Program and CEA
RSVP here.
In this workshop, you will learn how to identify earth-friendly business practices you already use, and how to get the word out about them in a way that is both creative and consistent with your existing brand and communications plan. We’ll discuss how to avoid “greenwashing,” what elements of traditional marketing translate especially well to the green economy, and why it’s important to green your marketing along with the rest of your business. You’ll have a chance to see real-life examples of successful green marketing tactics, and there will be plenty of time for questions.